Professional traders buy cheap, watch it go up, and sell at the right time. The amateurs get in late and either make a modest profit, or get scotched. It'll never change. There are people still trying to chase losses from the online trading hysteria of the late 90s.when the" Royal mint "is advertising its coins on TV you know its time to SELL. This is 2004-6 in the property bubble. The pros have all bought very cheap and are looking to sell while the rest of us poor schmucks are panic buying in case we miss out. Seen it all before. Its just another scam. This is the year that Joe Kennedy talked to the shoeshine boy.